Digital Sales Transformation In a Customer First World

What I enjoyed most about the book is the reality of it. The customer stories make it real. The content is specific enough that the reader can put it into practice right away. This is possibly the most comprehensive book on sales that I have ever had the pleasure of reading. Including the Ideal Customer Profile and the Executive Sponsor was genius in addition to the digital aspects to drive the right behavior into the DNA of any company. In fact it is so well written that I have purchased multiple copies for my friends that are in sales. Thank you Donal Daly for putting all the good sales stuff into one book that can be referenced over and over again.

The world of commerce is transforming in front of our eyes. Customers demand more in terms of insight and connectivity. The accelerated pace of change has impacted enterprise selling more than any other field and Donal Daly has his finger firmly planted on the pulse of that transformation. Daly not only diagnoses the issues sales organizations face but sets a path forward to drive ongoing success.

While this book was geared more toward software sales, the ideas presented could apply to any other industry. The author's checklist and chapter summaries were good too.

Digital Sales Transformation is a great read for all sales professionals. Donal introduces a Customer Impact Architecture to explain how customers want to buy, and then aligns awesome methods for sales success in this Customer First world.

Great read, at a time when many industries are going through massive change and have forgotten the Customer's perspective. Especially liked the customer stories...

Very informative

What an amazing book. At the beginning I was struggling slightly. There are so many other amazing books written by Donal already - What can be new? I was really surprised. I'm working with Altify's methodology since more than 15 years. Yes, there are really many new inspirations. I personally like the Customer Level to drive a differentiated sales approach and the Ideal Costumer Profile idea to approach the most matching customer. This ideas combined and mixed with useful stories, a lot of expertise and many practical exercises and recommendations - that is the real value of this book ... a bit like a "holy scripture" of modern Sales.

Digital Transformation is changing how all commercial buyers and sellers engage with the balance of power is shifting to the buyer. But the pressure on buyers to make the right decision is increasing. Sales professionals need to respond. Winning sales organisations apply Digital Sales Transformation to design customer first engagement models powered by technology to deliver maximum value to their customers and outpace their competition. Donal's leatest book teaches you their secrets and is a blueprint for Digital Sales Transformation in a customer first world.

This book has helped us form our entire sales process. From selecting the right target customer, putting customers first and closing the deal, this book is a must. Practical, easy to read with actions that can be readily implemented. The whole team should read this!

Addresses the myriad of challenges facing those selling in the modern world - a world of selling and buying which has changed dramatically due to both Digital Transformation and customer expectations. This new book is a step by step guide to how your sales organisation needs to respond to deliver more value to your customers in a digitally transformed world.