Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Product ID: 524299374
📊Data-driven strategy mastery
🔍Real-world case studies
🔐Ethical & privacy-compliant
EC$278
1
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Description
📈 Unlock the power of data to future-proof your marketing strategy!
- FROM BEGINNER TO PRO - A jargon-free guide that grows with you—from early adoption to advanced data customization.
- COMMUNICATE WITH IMPACT - Sharpen your skills to present critical analytics clearly to stakeholders and decision-makers.
- LEARN FROM INDUSTRY GIANTS - Explore actionable insights from Coca-Cola, Mercedes-Benz, and more to elevate your marketing game.
- MASTER DATA DRIVEN MARKETING - Transform overwhelming data into agile, customer-centric strategies that future-proof your brand.
- NAVIGATE PRIVACY WITH CONFIDENCE - Stay ahead of global data laws with ethical, secure data usage that builds trust.
Marketing Metrics is a comprehensive, jargon-free guide that empowers marketers to leverage analytics and data for customer-centric, agile marketing strategies. Featuring real-world case studies from top brands and covering ethical data use under global privacy laws, it equips professionals to optimize ROI, strengthen branding, and communicate insights effectively across teams.
Specifications
| Best Sellers Rank | 167,231 in Books ( See Top 100 in Books ) 150 in E-Commerce (Books) 153 in E-Commerce Web Marketing |
| Customer reviews | 4.2 4.2 out of 5 stars (22) |
| Dimensions | 15.8 x 1.8 x 23.39 cm |
| Edition | 1st |
| ISBN-10 | 1398606596 |
| ISBN-13 | 978-1398606593 |
| Item weight | 680 g |
| Language | English |
| Print length | 336 pages |
| Publication date | 3 Sept. 2022 |
| Publisher | Kogan Page |
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