How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

Loreal Paris Preference Permanent Luminous Hair Colour 10 21 Stockholm | Desertcart Saint Vincent and the Grenadines

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

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EC$119

Duties & taxes included

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Sold byAmazon Saint Vincent and the GrenadinesDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

💁‍♀️ Unlock your luminous blonde glow — because your hair deserves the spotlight!

NOURISH PROTECT - Infused with flower oils, Vitamin E & UV filters to keep hair healthy, shiny, and shielded from environmental damage.
TRUSTED BY MILLIONS - Recommended by 9/10 women, with over 50 years of expertise delivering permanent, vibrant colour.
FADE DEFYING RADIANCE - Enjoy up to 9 weeks of luminous, multi-dimensional blonde brilliance that turns heads.
SALON QUALITY AT HOME - Non-drip gel formula with developer cream ensures flawless, even coverage without the mess.
EFFORTLESS APPLICATION - Complete kit includes gloves, colourant, developer, and conditioner for a professional finish in just 30 minutes.

L'Oreal Paris Preference Permanent Luminous Hair Colour in 10.21 Stockholm offers a premium, permanent blonde shade with 100% grey coverage. Its translucent gel formula enriched with precious flower oils and a shine-protect conditioner delivers fade-defying, multi-tonal colour and nourished hair for up to 9 weeks. The easy-to-use kit includes developer cream, colourant, conditioner, and gloves, enabling salon-quality results at home in just 30 minutes.

Specifications

ASIN	B00PL7Q74K
ASIN	B00PL7Q74K
Benefits	Provides permanent colour with optimal coverage of grey hair and a nourishing gel formula with precious flower oils for a radiant result.
Best Sellers Rank	575 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	10.21 Very Very Light Pearl Blonde
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (9,842)
Customer reviews	4.4 4.4 out of 5 stars (9,842)
Delivery information	We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Full Cure Time	30 Minutes
Global Trade Identification Number	03600521044094
Guaranteed software updates until	unknown
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Gel
Item Highlight	Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results
Item Type Name	10.21 Very Very Light Pearl Blonde, Permanent Hair Colour
Item model number	3600521044100
Language	English
Manufacturer	L'Oréal
Manufacturer	L'Oréal
Manufacturer Part Number	3600521044100
Material Features	Natural
Material Type Free	Ammonia Free, Peroxide Free, Fade Resistant
Model Number	3600521044100
Number of Items	1
Product Dimensions	16.7 x 9.4 x 17.3 cm; 240 g
Recommended Uses For Product	Color your hair and cover grey hair, Hair Coloring, Hair coloring, especially for blonde hair with grey coverage
Set Name	Preference
Suitable Hair Colour	Grey
Unit Count	3 count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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EC$119

Duties & taxes included

In stock

Sold byAmazon Saint Vincent and the GrenadinesDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Saint Vincent and the Grenadines.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

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L'Oreal Paris Preference Permanent Luminous Hair Colour, 10.21 Stockholm

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Details

Description

Specifications

Common Questions