HICKIES 1.0 Original Elastic Lacing System - Gold (14 HICKIES Shoelaces, Works in all shoes)

• Elastic Hickies from the current collection The revolution in terms of laces. No more annoying tied of the shoes. The label, from America, sets new standards.

The evolution of shoelaces. Make any shoe look & feel better. No tying, custom fit, slip on and off so you never have to tie your shoes again. A Better Footwear Experience We've found this generally comes down to 3 things. How do your shoes fit? How do they look? How do you put them on everyday? The HICKIES Lacing System is an upgrade from traditional laces, those old-world strings. It improves the Fit, Aesthetics, and Usability of wearing shoes for everyone. It's a new era of laces, designed to keep you moving. So no matter how you run, walk, dance or play through your day, you can do it more freely, more comfortably, and more beautifully. Universal Fit, Perfect for Everyone One-size fits all by design. Use in any shoe, any brand and any model, as long as it has eyelets. Easy To Use The HICKIES Lacing System is a simple design made with smart materials. There are no bows to tie, no loose laces, and no holding you back. It at once makes your shoes more comfortable, adjustable, adaptive, and sleek. Fasten only once, slip on and off every time. Very convenient. Comfort & Support The HICKIES Lacing System is a modular one, meaning instead of one lace running through the length of each shoe, you have one strap per pair of eyelets. Each HICKIES strap conforms to the shape of your foot, expanding and contracting as you move providing comfort and support at all times. Custom Fit Use different lacing styles within the same shoe for a customized tailored fit. This gives you maximum control when it comes to customizing tightness, comfort, and style. Experiment to find your perfect fit. How It Works 1) Find a Lacing Style that fits you best. 2) Thread one strap per pair of eyelets. 3) Bring the 2 ends together. 4) Insert threading tip into channel behind clasp. 5) Secure the loop around the clasp. About the Startup Describe your product in 3 words. Flexible, Unique, Freeing. How did you come up with the idea for this product? Co-founder ton hated tying his shoes ever since he was a child. Untied laces were dangerous, bows were unflattering and constant tying was tedious. In college, ton began exploring alternatives to tying his shoes. After more than ten years of research, development, and prototyping, ton and Mariquel founded HICKIES in 2012. What makes your product special? The HICKIES Lacing System is the only alternative shoe lacing system that is modular by design and allows customization to every individual foot and shoe. Seven different lacing techniques can be combined to make HICKIES the perfect option for virtually any pair of shoes. What has been the best part of your startup experience? We have watched how our product, the HICKIES Lacing System, has changed the way people wear their shoes. What we did not know was how HICKIES would free people of different abilities from tying their shoelaces and what a difference that could make in their lives.