Emotional Design: Why We Love (or Hate) Everyday Things

Very good book for students of Product Design Innovation. My highly recommended!

Excelente libro que incluye paradigmas teóricas para hacer investigación con base en los tres niveles de procesamiento emocional. Muy recomendable, muy interesante y con bastantes ejemplos que dan cuenta de la teoría propuesta.

I've been thumbing through this book for the last month, and I have to say that I love it. I've admired Donald Norman, one of the greatest living cognitive scientists, from afar for over 20 years. He was seemingly afforded "guru" status when he visited the University of Colorado's Institute of Cognitive Science in the mid `80s - an esteemed, accessible and entertaining cognitive/computer scientist (and also a cantankerous one) who had pioneered the human factors movement. His entertaining and friendly style was informed by creative, deep, empirical, theoretical work in cognitive science. I came to trust his insights whenever I dabbled in "usability" and "human factors" issues. (Trust me--there are plenty of people who think they understand these things, but Norman is the real deal who delivers the necessary stuff... Check out his masterpiece, "The Design of Everyday Things."). By the time I arrived at UCSD in the late 90s, he had already left our university for Apple Computer, but he seems to have left an indelible, positive stamp on the place. His photo hangs outside of our Francis Crick Conference Room as one of the great scientists who worked here. The current book shows that "attractive things work better" (which is the title of one of Norman's classic essays). Norman dabbles in cognitive, emotional, behavioral and neural science as he makes his key points, showing that "works better" is a multifaceted psychological, emotional, and neural concept. The thesis is much like the ones that permeate clinical psychology in the form of Cognitive-Behavioral therapies (e.g., Beck & Ellis). However, the ideas contained herein inform product design, product choice, and product ownership. The chapter on "three levels of behavioral design: visceral, behavioral, and reflective" is at the heart of this book (as described by other reviewers), and the one that sticks with me the most. If you are interested in a quick tour of "emotional design", read that chapter and look at the striking yet simple pictures throughout the book. Read some of Norman's amusing stories about objects that he owns... Then, if you are hooked, read the whole book. I recommend that readers check out some of Norman's interviews and podcasts that coincide with the release of the book. On Norman's website, there is a section titled interviews. Follow the link for NPR's WHYY interview - it is great stuff. Or watch brief the video accompanying the Benjamin Franklin award in Computer and Cogntive Science. Or watch one of the podcasts. Any of these things will help to bring the key design concepts, and Norman's insightful universe, to life. I use these things in the Cognitive Psychology courses that I teach, and I find that they get students talking, and excited, about the interface between congnition, emotion and design. Great book!

Ürünün 181-197 arasındaki sayfaları ters basılmış!?!? Hayatımda böyle bir şey görmedim. Gerçek bir baskı olduğunu düşünmüyorum. Kapağı da çok kalitesiz, resmen kağıt gibi. Yapıştırılan yerler belli oluyor. Kapağının köşelerinde beyazlıklar, aşınmalar var Üzerinde de bozulmalar var.

Its was a super deal and the product look fine. A bunch of year then im looking for this book. Thanks a lot!